Trending March 2024 # 16 Plumber Marketing Ideas To Get New Customers Flooding In # Suggested April 2024 # Top 6 Popular

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Whether you own a plumbing business or manage marketing for plumbers, you know how difficult it can be to stand out in such a saturated (pun intended) market. Plumbing is a notoriously competitive industry where plumbers are going up against both small locally-owned businesses and big plumbing chains with massive marketing budgets (and always-on TV commercials).

But, to be successful in getting new customers and retaining current ones, you simply need the right ideas for your marketing plan.

So, we’ve got you covered with plenty of plumber marketing ideas broken down into:

Ways to get found on Google.

Tactics to try on social media.

Other ideas to test as part of your plumber marketing.

Let’s get going and watch the new customers flood in!

Plumber Marketing Ideas to Get Found on Google

Most plumbing businesses either don’t have a storefront or rarely have customers visit them at their office or storefront location, which can make it difficult to show up in local search results, like on Google.

And, we know that 93% of customers begin their search for a business on search engines, which means it’s a must that your plumbing business shows up there.

Here are some ideas to incorporate into your plumber marketing to help you show up on Google.

1. Claim & Verify Your Plumber’s Google My Business Profile

The first and best step to take to show up on Google is to claim and verify your Google My Business profile.

Walk through the steps to claim and verify your Google My Business listing to own the information that customers see about you.

If you’ve already claimed your listing, make sure all your business information like your phone number, address, and hours of operation are accurate.

2. Optimize Your Google My Business Listing

For home services businesses like plumbers, Google My Business gives you the option to list your business as a service-area business. You can add the zip codes or radius of your service area to increase your chances of appearing in search results when customers in this area search for a plumber.

Once you’ve added your service area, you can further optimize your Google My Business profile by adding relevant photos, including information about your business, and updating your business category.

This plumbing company has done an excellent job optimizing its Google My Business profile.

3. Get Google Reviews & Respond

By getting positive Google reviews, you can also increase your chances of showing up on Google for relevant local searches.

For example, when a potential client searches “best plumber dallas,” they’ll be shown Google My Business results with a 4.0 rating or above.

You want your business to show up for searches like this on Google to increase your chances of getting new customers from search engines.

4. Invest in Local SEO as Part of Your Plumber Marketing Strategy

You can’t show up in local search results on Google without local SEO. A good local SEO, or search engine optimization, strategy will increase your chances of ranking on Google for relevant local searches by optimizing your website, its content, the backend components of your website, and offsite factors like your listings, reviews, and social sites using the best local keywords.

Plumbing Advertising Ideas to Reach New Customers

Showing up organically (AKA without paying) on Google is important for your plumber marketing, but it shouldn’t be the only strategy you rely on.

5. Run Google Local Services Ads for Your Plumbing Business

Another benefit of Local Services Ads for plumbers is that in order to run LSAs, your business has to be Google Guaranteed or Google Screened, which you obtain by undergoing and passing a background check as well as insurance and licensing verification. This signals to searchers that your business has been “approved” by Google, and in some cases, Google even offers reimbursements for customers who aren’t satisfied with the service they received from a business they contacted through an LSA.

Learn more about Local Services Ads here.

6. Don’t Forget PPC Ads

This is what you see when you search “best plumber dallas” before any organic search results – like Google’s 3-pack – even show up.

7. Retarget Website Visitors

8. Invest in Branded Content

The purpose of branded content is to educate your community while positioning your business as a trusted resource. This can be an especially effective tactic for plumbers because it’s an easy way to set your business apart from other plumbers in the area and can give you increased reach in a specific community.

Your branded content campaign could include seasonal tips to protect homeowners from plumbing disasters, warnings about plumbing scams that might be happening in your area, or a special interest story about your plumbing business and your impact on your community.

Here’s an example of branded content that highlights this plumbing business’s dedication to providing free training opportunities to people looking for work in their community. 

Plumbing Marketing Ideas to Try on Social Media

When you think of plumber marketing, your first thought might not be social media, but the truth is that social media marketing can help you build trust, nurture a community around your business, and engage with both current and prospective customers.

9. Create Educational Videos

Creating and sharing videos is a great way to use your plumbing business’s social media pages to engage your audience and be seen as a resource.

You can create and share videos about how to fix common plumbing mistakes, tools every homeowner should have, and what to do in case of a plumbing emergency.

By creating and sharing educational videos on social media, you can also establish trust with your audience because they’ll get used to seeing you or your plumbers and build a connection to your business.

10. Ask for Facebook Recommendations

When you set up a business page on Facebook, you can get recommendations (reviews) from your customers.

Facebook recommendations pull into your Bing listing and can also help you win over new customers who find you on social media.

This plumbing business has 70 recommendations on its Facebook page. 

Plus, it gives you another place to boost your online reputation, which can only help you stand out from the competition and build more trust in your business.

11. Run a Facebook or Instagram Contest

If you’re looking for a way to grow your audience on social media, you can run a Facebook contest or Instagram giveaway. Social media contests are a great way to increase engagement, get new followers, and create some word-of-mouth marketing.

Follow our tips for creating a Facebook contest here.

12. Advertise Your Plumbing Business on Facebook

More Ideas to Try as Part of Your Plumber Marketing 13. Contract with Apartment Communities

As an apartment renter, I don’t typically have a need for plumbing services because I call my apartment maintenance to fix my plumbing issues. If they can’t fix the issue for me, then they call the plumbing company that they’ve contracted with to complete the service.

Partnering with an apartment community can help your plumbing business capture new customers, build a relationship with future homeowners, and establish a steady stream of business.

This could be you!

Contact apartment communities and multifamily businesses with properties in your area to pitch your business and see if you can be added to their roster of emergency plumbers.

14. Build Relationships with Complementary Businesses

Another way to market your plumbing business is to establish a relationship with a complementary business – like a real estate agent or a landscaping company that doesn’t offer plumbing services.

Through this type of partnership, the real estate agent or landscaping company can refer your services to their clients, and you can refer their services to your clients – it’s a win-win for all involved!

15. Run a Referral Marketing Program

Another way to get referrals as part of your plumber marketing is to create a referral marketing program for your existing customers.

You can reward customers for referrals by giving them a discounted or free service, and you can also consider providing a small discount for new customers to encourage them to try your services.

Make sure to include a link to refer your business on online billing statements and in email communications, and you can have your plumbers leave referral coupons or flyers with customers to give to their friends and neighbors.

16. Send Plumbing Specials with Email Marketing

Email marketing is a great way to stay top of mind with your customers and encourage new customers to do business with you.

You can share helpful tips and content – including the videos you create for social media – in your emails to get people interested. Plus, make sure to email any specials, discounts, or promotions you’re running. Seventy-five percent of people look for deals in their email inboxes!

Make Your Plumber Marketing a Success

By using these ideas for your plumber marketing, you can get new customers, build trust, and keep existing customers engaged until they need your services.

Here’s a recap of these plumber marketing ideas:

Claim & Verify Your Google My Business Profile

Optimize Your Google My Business Listing

Get Google Reviews & Respond

Invest in Local SEO

Run Google Local Services Ads

Don’t Forget PPC Ads

Retarget Website Visitors

Invest in Branded Content

Create Educational Videos & Share on Social

Ask for Facebook Recommendations

Run a Facebook or Instagram Contest

Advertise on Facebook

Contract with Apartment Communities

Build Relationships with Complementary Businesses

Run a Referral Marketing Program

Send Plumbing Specials with Email Marketing

Stephanie Heitman

Stephanie is the Associate Director of Content for LocaliQ and WordStream. She has over 10 years of experience in content and social media marketing and loves writing about all things digital marketing. When she’s not researching the latest and greatest marketing news and updates, she’s probably watching reality TV with her husband, reading, or playing with her two pups.

Other posts by Stephanie Heitman

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Low Cost Retail Marketing Ideas

Introduction to Retail Marketing

Sometimes, just by throwing up a fresh and innovative marketing program, a company can discover new ways of delivering value to its customers. So, keeping this point in mind, we will give our readers 15 main fresh, low-cost retail marketing ideas that are easy to implement and can be implemented using minimum communication skills and within budget. This may also involve offering a slight discount at some point in time, but we can guarantee that by learning and following these tactics, you would greatly benefit as a company.

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Problems that may arise whilst its implementation

So, here are they:-

1. Create a card that asks the customers to give online reviews

As a real-world example, an inquiring customer was helped by his consultant to get established on Google Places, TripAdvisor, and other related directories. Now, that client plans to introduce variations of this card to its customers. Such an easy and profitable idea!

2. Create a combo of products that offer discounts instead of buying them separately

One way of increasing the average transaction amount is to increase the overall revenue. Thus, you should offer your products in packs or combos, which would be liked by the customers and would start to be content with your brand. Hence, satisfied customers mean returning customers, and your business will flourish.

For example, McDonald’s had to introduce the Happy Meal, which worked wonders for them. Similarly, other retail and fast-food joints launched the idea of offering combos of coffee, pastry, sandwich, chips, and a beverage. Those in the women’s boutique business ensemble hats with handbags saw their fortunes slide upward. So the moral of the story is to be creative!

3. Create a photo contest for customers

This is a very efficient tactic to help showcase their talent and your products to the customers. Many of your loyal customers would take pictures of your products, which would be shared and reused on your website, stores, and marketing materials. After all, it isn’t said for nothing “a picture tells a thousand words.”

For example, a chain in San Francisco by the name of Pizza Orgasmic has a gallery of its customers on its website wearing the brand’s t-shirts and also hangs framed photos of some of its top customers. Another chain, George’s Music in Pennsylvania, runs a photo contest via its Facebook page and asks its fans to post their pictures with their instrument onto the wall.

4. Announce your own Group on-like offer on your Facebook page

Your Facebook fans would most likely observe the offer and will bring in non-Facebook users in a group to your store. This process of introducing new customers via existing customers is a win-win situation for everybody. For example, Tropic, a Mexican restaurant in San Francisco, offers free drinks to a customer who brings in 5 new ones. Thus, in my view, if you run a restaurant chain or a pub, you must consider implementing an offer just like that or introducing a Happy Hour scheme to get in more customers in the unoccupied hours.

5. Tweet or e-mail a special word that customers can share to cash a discount or a free gift

This is a new scheme introduced by many retail marketers, especially through social media platforms. In this, the marketer shares a specific word or phrase that a customer can see on the company’s official Twitter or Facebook page. They can then memorize or note down the word and share it at the cash counter of the company’s retail store to avail of special discounts or, in some cases, a free gift for themselves.

A conscious marketer always knows how difficult it is to draw in more and more customers and fulfill their wishes. Yes, this activity involves a lot of time and effort, and one has to overcome many challenges to be a successful marketer.

Low-Cost Retail Marketing Tips

So, we will present a few tips for the benefit of low-cost retail marketing to help our aspiring young marketers and the more experienced ones as well. Some of them are as as follows:

1. Keep track of all marketing activities

You may not have ever calculated the ROI (Return on Investment) on your most recent previous marketing activities. But this is not a good habit. You may not even know whether the last marketing campaign was a success. Were your goals measurable and specific? However, it’s very important to set specific and achievable goals and then develop a mechanism to track those objectives for each marketing effort launched, whether online or off. You must also be very clear about what exactly you are trying to achieve with your marketing efforts. Is the goal to get more visits to your site, generate more revenue by sales, or get more and more post-sales customer reviews?

Whatever your goal is, make sure to track all progress made to get a valuable understanding of how to go about in the next marketing campaign. An effective retail marketing strategy is to learn from your previous mistakes and try not to repeat them. You can also get some help with this, especially with the help of retail training software.

2. Free marketing openings

A good marketing strategy is to use the upcoming trends in social media in your business and get customers involved. Place your company’s posters and flyers on your community bulletin boards and busy places on the road. You can contact other local retail marketing companies to share your company’s marketing material and broaches so that to have them placed on their spaces at various spots. For example, you can collaborate with a partner organization similar to yours in size and domain, and you could be sold for each other! For example, your retail store dealing in grocery can partner with a fast food joint to offer a special package, a gift from your store, or a dinner for family or movie tickets for free. Such marketing innovations may cost you little in terms of printing and distribution; however, the overall benefits are large and encouraging for your business.

3. Repetition 4. Follow-up 5. Be a resource for your customers 6. Workers’ training

Workers’ training does not only consists of how to open and close, work the register or keep the items stocked. It should include another significant aspect – selling. It has been witnessed that when a company trains its employees, the art of selling its overall chances of success greatly increase. Customers automatically become more content and loyal when your employees are skilled, efficient, and knowledgeable.

7. Test

Just like a mechanic tests for the fault before he can proceed with the actual repair process, you, as a marketer, must also test your marketing campaigns’ degree of success. You must also test your marketing materials in conjunction with one another to ascertain which is doing better. Test a segment of your mailing list for the appropriate version and send that version to the entire list after getting the result. Such a testing procedure is also very valuable for email marketing, direct mail, and landing pages.

8. Targeted Approach 9. Construct customer relationships

Getting personal can sometimes help. Yes, it’s surely true in the world of marketing. It is an effective way to tell your customers that “you care.” Marketing doesn’t always mean selling. This is proven by your effort, which helps build long-term relationships. Believe me; your customers appreciate it when you wish them on their birthdays and anniversaries or remember other important life events.

10. Public Relations

Although they are different terms, marketing and public relations have a common objective; to make the customers aware of the company’s products, services, and offerings. Whenever you have made a new product, hired someone, conducted an event, or made a charitable contribution, first make a press release and send it to local newspapers, magazines, TV stations, and websites. Optimum coverage isn’t always guaranteed, but your business would definitely earn the public eye when prospects and customers see your press release through the media.

Retail Marketing Conclusion Recommended Articles

Here are some articles that will help you to get more detail about Retail Marketing Ideas & Tips, so go through the links.

12 Ideas For Marketing Using Pinterest

A short guide to help review if and how you use Pinterest

Prompted by interest in my first post on the marketing opportunities for Pinterest a couple of weeks ago, I thought a more considered ideas post might be useful. So I’ve summarised the key points that I feel are relevant to consider if you’re set on taking your brand onto Pinterest. I’ve not got into the mechanics of how it works, others do it better already. First things first…

A reminder – what is Pinterest?

Pinterest is a platform for crowd sourced visual content grouped into topics (mostly lifestyle at the moment). From a broader perspective, it’s a social network that allows users to visually share new interests by ‘pinning’ images or videos to their own or others’ ‘pinboards’ (a collection of ‘pins’ that have a common theme).

Maybe this cartoon explains it best (source) it’s addictive!

Crucially, Pinterest has a huge visual emphasis, a lot of shared mood-boards is how it first stuck me. It represents a collated view of a person’s lifestyle or set of interests. The benefit to the user is that I can discover ‘people like me’, and so stuff I might like.

Gorgeous design

The design of Pinterest is pretty unique which is adding to its appeal with non-marketing-or-tech-geeks, Mashable covered this here – essentially the user benefit is that it’s pictorial and panel orientated, highly visual and easy to move around different topics.

Text content is at a minimum and you’re not forced into a linear, reverse chronological order browsing. This makes it the opposite, from an experiential perspective, to most blogs, Facebook or Twitter.

Before you dive in

Two important questions…

Have you got enough time and resource to take on another social media outpost? It’s best to not have magpie syndrome and just dive in because you can, resources for all of us remain at a premium, no matter how hot Pinterest might sound right now. Of course, worst case, you can create an account and trial it, but consider the reality of pitching time into another outpost in the social media mix since you’ll probably have to steal that effort from somewhere else. More importantly…

Does your brand have a natural place within Pinterest? Is it a relevant part of your strategy right now? I ask this since Pinterest, as it stands at least, is all about lifestyle content and I’m assuming it always will be weighted that way. Real people sharing real stuff that they’re interested in. Of course you can come up with ideas to bridge into that (more on that below), yet I’d sense check if it feels natural for your brand at this time? If you’re already creating relevant content for a blog or a social media marketing plan then it may be a natural, low-effort step for you. The main users right now are 18-34 year old upper income women from the US, so did think about that.

So you think Pinterest is worth exploring for your brand?

Great – it’s seriously on the up as the fastest growing site, ever! This post by Techcrunch covered how the site has surpassed 10 million users after only 9 months. That’s the fastest growth ever for a standalone site. Users aren’t spending that much time at the site just yet — about 90 minutes / month, compared with 7 hours for Facebook. But it’s clear that Pinterest is a huge phenomenon. Most interesting when you consider the hype around Google+, Pinterest has also taken off among non-techies/geeks/marketers first, unlike Google+.

Ready to dive in? Our tips for Pinterest marketers

1. Register with a business email (and Twitter) on account set-up: Once you receive an invitation to sign up for Pinterest (it’s still invite only!) use the same email address you use for your business Twitter profile, then sign-up with Twitter in order you can easily share your new pins through your Twitter account. Pinterest doesn’t offer a connection to Facebook business pages, so Twitter it is. Of course, choose your company name as your username then add a company description, logo, and a website link.

2. Don’t upset fellow pinners! The site naturally discouragse blatant self-promotion. If there is a photo or project you’re proud of, great, just don’t use Pinterest purely as a tool for self-promotion.” [Read: get lost marketers!]. Think up creative ways to promote your brand on the network – showcase the lifestyle that your brand promotes. If you’re a footwear company like PUMA, a pinboard of PUMA shoes is a no-no. A pinboard of a people wearing them, especially famous folks like Professor Green, Thierry Henry or Aguero, ideally in cool places, would be much better for fellow pinners to interact with.

3. Be worth following with great visual content: To get started, spend time looking around, this way you’ll get some great ideas and a feel for how the network works.

See this post here on some of the most successful brand who are using Pinterest effectively so far. Get your great, non-promotional content uploaded – see point 2! This way, new followers will have a reason to follow your pins; just as you would populate a brand new blog before you start promoting it. What images, graphics, info graphics do you have or could you easily get together?

4. Promote your presence externally:

Add the Pinterest follow button to your website and write a blog post to promote it.

Promote your presence on Pinterest through your other social networks by encouraging your followers/fans on Facebook, LinkedIn, Google+, and Twitter to follow your pins!

Consider a Pinterest contest (see below).

Start following users you think would want to follow you back.

5. Create a fan Pinboard: You can allow other users to contribute their own pins to your hosted pinboards, so involve fans and customers in your marketing as you would in any other social channel. Dedicate a pinboard to your top fans or customers – ask the customer to pin images that showcase your brand within their lifestyle. Does your product allow the user to look good, be better at something, feel better – get images the illustrate that, think of it as a pictorial testimonial.

6. Oh no, another dam contest: I know, I know. Marketers and their dam contests in social networks! Yet, they work to a point in making your brand shareable. In Pinterest it’s all about the images (and videos) – what pins of your brand, products, or services could people share on a board as a part of a contest – to get what exactly? Re-pin the top boards to your own Pinterest page and ask followers to vote on the boards to select the winner. Just keep it natural and on-brand for Pinterest and the pincers, remember Pinterest’s terms of use!

7. Demonstrate an expertise on a topic: Become the go-to Pinterest account for pins about a certain subject or topic relating to your industry. You’ll see this by looking around the network. Some people are really owning certain spaces and you’d have to say there’s an early, possible gold-rush potential within Pinterest at the moment to do just that. I like this graphic designer and their logo love board – a great, simple idea. What about other forms of design, art, fashion that are so immediately relevant this way, so easily done. Harder for those of us that need to find the lifestyle link – but the principal is their with a little imagination – more on that here…

8. Learn about your buyer personas: View pinboards of your customers, learn more about who they are and what they’re interested in. Use Pinterest as a tool for understanding the interests and needs of your ideal customers. Then… show your expertise within those areas, be valuable and interesting. Very simple, and very time consuming to do it properly. Yet that’s surely the opportunity.

9. Remember videos: Pins can be videos as well as images – worth remembering! Existing footage you can use, interviews, fun stuff?

10. Integration with other channels: Do you attend or run offline events that your fan base would find interesting to see behind the scenes? How about features around the best photos and video footage – this is good for those not attending and it helps you generate buzz and promote the next event you run or will be present at. Consider online integration too – you can use hashtags in Pinterest, if you use them then create a pinboard around it, tag it with a hashtag you’re using on Twitter and Google+ and help integrate Pinterest within the campaign. You can use your Pinterest account to promote a relevant section of your site this way – driving multiple links (traffic) back to your domain around a particular topic, theme or campaing. Assuming the content is good enough of course.

11. Showcase your people: How about a pinboard that showcases life around and in your organisation, whether day-to-day stuff or events, even parties. It’s subtle, basic stuff but every little helps.

Just remember that as a social network Pinterest requires that you spend time to increase your following, engage with those followers, keep your presence updated, and generally add value to the eco-system. It’s not another magic bullet, of course.

What are your ideas on using Pinterest – do let us know!

How To Turn New Saas Customers Into Lifelong Advocates?

What is Lifelong Advocates? 1. Provide Exceptional Onboarding Experience Keep it Simple

The onboarding process should be easy to understand and navigate. Avoid overwhelming new customers with too much information or too many options .Keep it simple and focused on essential features that will help customers achieve their goals

Show Value

Customers need to understand value of your product and how it can help them achieve their goals. Use onboarding process to showcase most important features and demonstrate how they can help customers get most out of your product.

Provide Guidance

Provide clear guidance and instructions throughout onboarding process. Use visual aids like videos or screenshots to help customers understand how to use your product.

Personalize Experience

Personalization is key to creating a great onboarding experience. Tailor onboarding process to specific needs and preferences of each customer. For example, you could offer different onboarding paths based on customer’s industry or job role

Follow up

Follow up with customers after onboarding process to ensure that they are getting value from your product. Use this opportunity to ask for feedback and address any concerns or issues.

By providing an exceptional onboarding experience, you can set stage for a long and successful relationship with your customers.

For example, Slack’s onboarding process is designed to get new users set up in less than five minutes. process includes a short video tutorial and a guided tour of platform’s key features.

2. Offer Excellent Customer Support Be Responsive

Respond to customer inquiries and support requests promptly. Aim to reply to all inquiries within 24 hours, if not sooner. If a customer has a pressing issue, prioritize their request and try to resolve it as quickly as possible.

Be Empathetic

Show empathy and understanding when communicating with customers. Acknowledge their concerns and frustrations and offer genuine support and solutions. A little empathy can go a long way in building trust and loyalty

Offer Multiple Channels

Provide multiple channels for customers to reach out for support, such as email, phone, live chat, and social media. This allows customers to choose channel that works best for them.

Provide Resources

Offer a comprehensive knowledge base or FAQ section on your website to help customers find answers to common questions. This can save them time and reduce need for them to contact customer support.

Continuously Improve

Use customer feedback to continuously improve your support processes and resources. Ask for feedback after each interaction and use this information to make improvements that will benefit all customers.

By offering excellent customer support, you can help customers feel confident in using your product and build a long-term relationship with them.

For example, Intercom offers 24/7 support through live chat, email, and phone. They also provide a comprehensive knowledge base that customers can access to find answers to common questions.

3. Personalize Your Communications Use Customer Data

Use customer data to personalize your communications. For example, you could use their name, location, or purchase history to tailor your messages to their specific needs and interests.

Segment Your Audience

Segment your audience into smaller groups based on demographics, behavior, or interests. This allows you to send targeted messages that are more relevant and engaging for each group.

Use Personalized Recommendations

Use data and machine learning to make personalized recommendations based on customer behavior. For example, you could recommend new features or products based on their usage history

Customize Your Messaging

Customize your messaging to match the customer’s stage in the customer journey. For example, you could send a welcome email to new customers, or a loyalty reward to long-term customers.

Show Appreciation

Show customers that you appreciate their business by sending personalized thank-you messages, birthday greetings, or special offers.

For example, Netflix uses personalized recommendations to suggest new content to users based on their viewing history. This helps to keep customers engaged and coming back for more.

4. Reward Loyalty Offer Discounts or Rewards

Offer loyal customers discounts, free upgrades, or other rewards for their continued business. For example, you could offer a discount on an annual subscription for customers who have been with you for a year or more.

Create a Loyalty Program

Create a loyalty program that rewards customers for their ongoing support. This could include points that can be redeemed for rewards, exclusive access to new features, or special promotions.

Provide Early Access

Give loyal customers early access to new features or products before they are released to general public. This can make them feel valued and provide a sense of exclusivity

Recognize Achievements

Recognize customers for their achievements and milestones. For example, you could send a personalized message congratulating them on their one-year anniversary with your company.

Ask for Feedback

Ask loyal customers for feedback on how you can improve your product or service. This shows that you value their opinion and are committed to providing best possible experience for them.

By rewarding loyalty, you can show customers that you value their ongoing support and are committed to their success.

For example, Dropbox rewards customers with extra storage space for referring new users. This not only helps to attract new customers but also rewards existing customers for their loyalty.

5. Continuously Improve Your Product

Finally, it’s important to continuously improve your product to meet evolving needs of your customers. By listening to customer feedback and making improvements, you can create a product that customers love and are more likely to recommend to others.

For example, Airbnb regularly updates its platform based on customer feedback. They use customer reviews to identify areas for improvement and make changes that enhance user experience.


Php Developers Get New Zend Tools

PHP developers will have new ways to easily connect their PHP applications to the cloud, thanks to the latest version of the open source Zend Framework.

Zend Framework 1.8 expands the PHP framework to work with Amazon’s EC2 cloud computing service. Zend Framework has also added new rapid application development (RAD) features to accelerate PHP development.

The Zend Framework is the PHP competitor to .NET, JavaEE and Ruby on Rails (RoR) development frameworks. With the new release, Zend Technologies, the lead commercial sponsor behind PHP, is aiming to build on its enterprise momentum for PHP, after releasing its Zend Server PHP middleware play last month.

“The timing for the release of Zend 1.8 could not be better as we just announced Zend Server and the two play very nicely together,” Zeev Suraski, co-founder and CTO at Zend Technologies, told chúng tôi “Now I think we really have a complete stack available for users. We have the Zend Studio IDE [Integrated development environment] that has Zend Framework support, and Zend Server comes bundles with it, making it a good development and deployment stack for PHP.”

The 1.8 release of Zend Framework is the first update of the framework this year. The 1.7 release introduced Adobe AMF (Action Message Format) support and came out in November.

With 1.8, Suraski explained that the release’s rapid application development (RAD) features give developers the ability to manage and modify applications quickly. The new RAD tools enable developers to create new projects and controls and, in general, develop all sorts of code skeletons for a project.

A new module in Zend Framework for RAD, called Zend_application, further expedites PHP development. Matt Weier O’Phinney, Zend Framework’s project lead, told chúng tôi that Zend_application helps when it comes to bootstrapping apps. Prior to the 1.8 release, developers needed to create a bootstrap script where all the various resources needed are injected into the framework objects.

“It has been a fairly complex process and people had to do manually,” O’Phinney said. “What we’ve done with Zend_application is a standardized way of doing it in order to build up bootstrapping routines.”

Cloud support

With Zend Framework 1.8, Zend is looking to the cloud by providing support for Amazon’s (NASDAQ: AMZN) EC2 services and its S3 cloud storage offering.

“In the S3 classes, we give developers access to the practically infinitely scalable Amazon storage server,” Suraski explained. “As part of the EC2 classes, we give developers the ability to manage EC2 instances — to create, stop and start instances.”

Though Zend is now supporting Amazon’s cloud, it does not yet have support for Google’s AppEngine. That’s despite the fact that Google (NASDAQ: GOOG) has been a past contributor to the Zend Framework with Google Data API support.

Both Suraski and O’Phinney noted that there are no formal proposals at this stage for Google AppEngine support, though O’Phinney said there have been some rudimentary experiments. Google launched its AppEngine with support for the Python language and recently began testing Java support.

Another item that is not yet in Zend Framework is support for Oauth authentication. The Oauth standard is now being implemented or tested on numerous sites as a easy way to do secure Web authentication.

O’Phinney said that while Oauth is not in Zend Framework 1.8, there is a proposal pending for its inclusion, so it could be in as early as the 1.9 release of the framework, coming later this year.

PHP 5.3 and PHP 6

While Zend Framework 1.8 represents an important step forward for PHP developers, another big step is just around the corner thanks to a new release of the PHP language, with PHP 5.3 currently in the release candidate stage and PHP 6 under active development.

“PHP 5.3 is an important step, since PHP 6 is always just around the corner — but the corner keeps running away from us at the same pace we are running toward it,” Suraski said.

He added that the PHP community decided that rather than waiting for PHP 6 to be finalized, some of the ideas originally planned for it could land earlier in PHP 5.3.

One such feature is namespaces, which is a way to encapsulate classes and other PHP items more easily.

“Once it’s out, it will be a very good step for the PHP community as a whole,” Suraski said.

As for when PHP 5.3 will be out, that’s a more difficult question.

“I would not bet on a release date,” Suraski said. “It may be in the next few weeks, but if it is delayed for a few months, it won’t shock me.”

Article courtesy of chúng tôi

3 Ways To Get More Media Coverage For Your Marketing Content

“Create great content! Create great content!” Are you sick of hearing this catchphrase yet? Well, it’s probably going to be a while before this one goes away, because it’s getting harder and harder to do SEO without having “great content” to leverage in the process.

Luckily, there are many paths to content greatness, and with some creative thinking, you can create compelling stuff no matter how boring your niche seems. If you’re lost and don’t know where to start, narrow down the possibilities by figuring out what your goals for content marketing are, then proceed from there. Defining your goals will help you help you figure out what approach to take with your content.

One of those content goals might be media coverage, whether you’re looking primarily for links from big publications in your industry or coverage in the news media. If so, here are three tips for creating content that is more likely to get talked about. (And remember, if you want media coverage, always create a press release to go along with your content!)

Cover Big Brands

In SEO, we love to tear on Google for always favoring brands in the search results, but the truth is, everyone  is interested in brands, whether we love them or just love to hate them. A good way to ensure that people will take an interest in your content—even if they’re not interested in your brand, yet—is to cover big brands.

One way to do this is to create a case study about a big brand. If you’re lucky enough to have a really big-name brand in your company’s client roster, ask them if you can feature them in a case study. But you can also write a case study about a brand that you’re not technically affiliated with in any way, from an outsider’s perspective. Or you could do a comparative study of two big brands in the same space (Pandora vs. Spotify, for example) or create a beautiful infographic with information on one or more big brands.


A printer supply company called Cartridge Save created an infographic called “If You Printed Twitter,”connecting their own teensy, not-very-sexy brand with a big popular brand. That’s smart marketing!

Google wrote a case study on how the American Red Cross uses the Google Search Appliance (an enterprise application) to “improve information ‘findability’ for internal and external users.” This a great vote of confidence. Companies that are considering using Google Apps for Business are looking for evidence that other big brands have been satisfied with their experience. (Google itself is a big brand, of course, but its apps aren’t necessarily trusted for business use yet, as much as something like Microsoft.)

Get Experts Involved

Big-name experts in your field are similar to brands—people are naturally drawn to them and love talking about them. Your content will get more coverage and links if you feature expert names and opinions. Here are a few ways to get industry experts involved in your content:

Get a quote. If you’re writing a news-type article or covering some kind of trend, it’s a good idea to get a quote from an expert or two to lend extra depth and credence to your analysis.

Do an interview. Bring attention to your site by interviewing someone more famous than you!

Use “egobait.” Interview multiple experts in a group-style interview or create a list of must-follow experts in a given area.


Kristi Hines recently put together a list of “75 Must Read Marketing Blogs to Make Your RSS Reader Epic.” Not only is this a nicely curated list that is really helpful for beginner marketers who are thirsty for information, but everyone whose blog is named on the list will be anxious to share it, too, giving it extra-wide reach.

Scholastic, a publisher and distributor of books for children (remember those book fairs from grade school? Good times!), recently published an interview with child star Jake Short.

Connect the Dots

Journalists are always looking for a story, and they don’t necessarily want to cook up that story from scratch. If you’re sitting on some interesting data, don’t just present the data and leave it up to your audience to figure out what it all means. Do the hard work and develop a narrative that makes sense of that data.


Speaking of SEOmoz, when Dr. Pete reported that the Google SERP had shrunk to just seven results for almost 1/5 of queries, he didn’t just drop that data on us and call it a day. He dug in to find out what types of queries are returning fewer results (mostly branded terms and searches that return sitelinks) and what we can do about it (nothing).

What methods have you found for getting more media coverage for your content marketing efforts?

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