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When it comes to optimizing your Amazon listings, many tactics are shared with the SEO you do for Google, Bing, and other major search engines.
However, Amazon is unique in the way that it structures data within the marketplace.
In this article, you’ll find the common mistakes and hidden opportunities available for ranking and optimizing on the Amazon marketplace.Common Mistakes in Optimizing Amazon Listings
Optimizing on Amazon comes down to attention to detail. Little things can help your conversion rate and ranking, thus giving you a leg up on your competition.
It’s important to look at every aspect of your listing and never undervalue any section, as they are all important and add to your listing’s performance.
Make sure you aren’t committing any of these preventable mistakes.1. Incomplete Keyword Research
Proper keyword research is fundamental for good Amazon SEO.
However, it’s worth mentioning that one way Amazon differs from Google is that it can be oversimplified. Amazon will prioritize the organic ranking for a listing depending on how likely that product is to convert for that specific search term. Amazon looks past conversion as an important ranking factor.
When we are looking to optimize for organic SEO on Amazon, we are really looking at single keywords.
Therefore, if you are trying to rank for the keyword phrase “white chocolate fudge,” just make sure that you have “white,” “chocolate,” and “fudge” somewhere in your title or bullets.
Or, ensure that the structured data of your listing will allow you to index for “white chocolate fudge” as a phrase.
Then you can implement ranking campaigns, coupons, or drive external traffic to rank for that search term.
Keyword research for Amazon should start with a list of your most closely related competitors, as well as a list of the words that you feel are most important to incorporate into the listing.
By using third-party search volume estimators like MerchantWords and Helium 10, you can expand the overall number of keyword phrases you can optimize for.
I like to use a frequency counter such as the free tool WriteWords or Helium 10’s Frankenstein, in order to consider frequency, search volume, and relevancy when prioritizing individual keywords in the title and bullet points of our listings.
Both MerchantWords and Helium 10 are able to perform a reverse ASIN search.
This allows you to enter an ASIN to evaluate, and the tool will identify what keyword phrases the listing is indexing for and where those keyword phrases are ranking.
It will then filter them to compare how many keywords are in the top 10, 25, or 100 positions on Amazon.
If your listing is not selling, redo your keyword research and compare that to the number of keyword phrases for which a listing is indexing.
Additionally, you can compare the number and ranking of important keyword phrases to identify missing opportunities.2. Not Maximizing for Indexing Opportunities
In your research, you will identify single keywords that you would want to incorporate in your title, bullets, and the structured data of your listing.
As you’re crafting your copy, make sure that you’re focusing on maximizing the number of different keywords.
Keep in mind that on Amazon, keyword density is not a ranking factor so it’s best to include as many different high-ranking keywords as possible, rather than simply adding the same one several times.
Scribbles from Helium 10 can help ensure that you are using as many relevant keywords as possible in your listings.
When you are looking to maximize the number of keyword phrases you index and rank for on Amazon, it comes down to writing your copy in a way that incorporates the most relevant keyword phrases derived from your research. This can include different kinds of conjugations and pluralities.
Keywords that you want to index for but do not want on the front of your Amazon page (or keywords that don’t seamlessly fit into your copy) can be added to the back-end search terms of your listing.
Therefore, even though the customer can’t see them, you can still potentially gain traffic through those specific keywords.
I’m often asked, “Should I be optimizing for misspellings on Amazon?”
The answer is yes, but not on the frontend and only if they are nonconventional and highly relevant to your product.
Amazon will correct simple misspellings automatically in the search bar. For example, if a customer searches for “reciever,” it will automatically show them the results for “receiver.”
However, if you have a less common misspelling of your product that Amazon might not anticipate, it can be important to add them to your optimization strategy (but never in your title or bullets, as that could make your listing look cheap or unpolished).
Highly relevant misspellings should be added in the backend keywords.3. Keyword Stuffing Titles
Amazon listing optimization is a balancing act between trying to index for the maximum number of keywords and having a user-friendly, easy-to-read listing.
Sometimes that process includes writing longer titles and bullets.
However, we want to make sure we also consider how this listing will read for the customer, and most importantly if the customer will be able to quickly identify whether a product is the right fit for them.
Titles that are too long or that look like they were keyword-stuffed can cheapen a searcher’s impression of your product and come across as spammy to customers.
Shorter titles are easier for customers to read, and they allow customers to quickly identify whether a product is potentially the right fit for their needs.
We also want to make sure that the most important keywords are in the first 72 characters or so, as titles can be truncated in the gallery view, as well as in the Search Engine Results Page (SERP) on Google.4. Field of Dreams Strategy
Five years ago, you could count on getting some initial traffic and sales just from having your listing on Amazon.
However, as the marketplace has become more competitive, it has become harder to rank organically without doing something to jumpstart the conversions on your listing.
Today, if you simply put your listing on Amazon, even if it is a well-optimized listing you cannot maximize your sales potential.
Amazon is the most capitalistic search engine out there.
While there are a lot of ranking factors, you could say that Amazon primarily looks at what listings have the highest likelihood of conversion in the future based on how that listing has converted in the past for specific keyword terms.
This creates a chicken and the egg kind of problem. Therefore, the field of dreams strategy doesn’t work anymore.
Nowadays, you must trigger some initial conversions in order for your listing to rank competitively.
In general, the more competitive your category is, the more initial sales are going to be required to have your listing start to rank organically for specific keyword phrases.
Ads have a significant impact on organic SEO because of the way the Amazon marketplace has been crafted and how the algorithm looks at conversions as a ranking factor.5. Not Incorporating Customer Reviews & Questions
When auditing a listing, one of the first things to look at is what customers have said in their reviews and questions on a specific product detail page.
Make sure you look at the same thing for a competitor’s listing, too.
What we want to identify are key aspects that our product might have or might not have that could create a negative experience for the customer.
The idea is to pinpoint specific features that customers mentioned in reviews as reasons why they bought the product, then highlight those features in the bullets (and possibly the images).
The same goes for any questions asked by potential customers.
If you think about what it takes for a customer to leave a question on a listing, they would have had to come to the page, read the content, and ask a question, hoping that maybe they would get a response.
I look at questions as key indicators to help identify whether there was something that stopped a customer from making a purchase.
Make sure you are routinely looking at customer questions to identify points that need to be highlighted in the title, bullets, and images, or in the A+ content.Hidden Amazon Listing Optimization Opportunities
Every section of your listing plays an important role in optimizing, ranking, and converting on Amazon. Here are some features that offer opportunities to take your listings to the next level.1. Maximizing Image Slots
This might seem like common sense for many sellers on Amazon.
However, I’ve found that large and small brands alike tend to default to only include pictures of their products and their packaging, and maybe their product folded or expanded out.
The hidden opportunity in maximizing your allotted image slots does not just refer to the number of images, but how you utilize each one.
When searching for products on Amazon, customers do not have the same experience as when they are buying products in retail stores.
They are not able to touch and feel your product; they can’t see the smallest details, and it’s harder for them to imagine your product in their life.
This makes it important to graphically convey as much information as possible to help them understand how your product meets their expectations.
To better assist your customer in making the decision to purchase your product, utilize all available image slots or mirror the bullets in the images.
This ensures that customers are clear and informed regarding the important details and benefits of the products.
Include the following (there are very specific requirements for your primary image; these suggestions are for your secondary images):
Lifestyle Images: Images that show your product being used. These usually include some variation of product photos in combination with stock images and call-outs identifying some of the primary features or benefits of your products.
Infographics: Informative images that highlight key features, benefits, or important details that could help you convert or keep a customer from buying.
Measurements: Details of product dimensions that show scale; using size charts can be vital in making sure that customers are able to quickly identify whether this product will work for their specific needs.
Close-ups: Show details and emphasize product quality, functionality, texture, and any other feature that might convey to the customer that this solves their problem or meets their requirements.
When you combine these four types of images with your standard product images, it’s easy for even a simple product to maximize all of the available image slots.
Additionally, as you add images, make sure that your most relevant or important images go in the second through sixth slots, since only the main image and six more will appear in the thumbnails on the product detail page.
Make sure you test how the images look on both desktop and mobile, since the display interface changes.2. Video
For a long time, video was only available to brand registered sellers or through vendor central. However, Amazon recently made video available to all sellers.
This allows customers to get a better idea of how your product works and provides customers with something closer to a showroom experience.
Incorporating video can play a key role in conversions, especially if your product makes a sound, moves, transforms, or has a use case that isn’t easily identified by simply looking at your primary product image.
Videos can help customers understand how your product does and does not work.
It is important to note that videos cannot include any websites or direct traffic off of Amazon.
Because video is currently being underutilized across the platform, it provides the opportunity to make your listings stand out from the competition and convert at a higher rate.3. Store Pages
Amazon has been working on trying to incorporate new features for Amazon store pages, which can be used to drive traffic from your Sponsored Brand Advertising.
However, they can also allow customers to shop within your product mix. Optimizing your store page can mean higher average order totals for your brand.
Store pages have also been seen as appearing within the product detail pages on select listings.4. A+ Content
Formerly known as Enhanced Brand Content on Seller Central, A+ content has been a great way of potentially increasing conversions and giving brands the opportunity to highlight aspects of their company or product that don’t fit in the title, bullets, or image.
This might not seem like a hidden opportunity; however, we see a lot of brands, both large and small, either not utilizing or underutilizing it.
A+ content should match the look and feel of your independent website. Make sure that the corporate image, brand guidelines, and writing style are consistent with the content that existing customers would see on your other channels.
We also want to make sure that we’re utilizing high-quality images and not simply repeating the images that we used on the product detail page.
This is the hidden opportunity in A+ content. It gives you the ability to expand the content you have in your title, bullets, and images, rather than repeating the same features over again.
You are able to highlight the additional benefits and features of your product as well as your brand story.
You can also use A+ content to help you cross-sell your product line, increasing your overall average order total.
As with your regular images, it’s important to test and verify that everything is being displayed correctly and looks appealing to your potential customers in both the desktop and mobile versions of the platform.5. Amazon Special Programs
At this point, so many people have written about Amazon Special Programs and how they can increase conversions that you might think it’s not such a hidden opportunity.
However, the truth is that most sellers are not utilizing all of these features, or in some cases, any of them.
Here’s an overview of the Amazon Special Programs:
Amazon Vine: An internal service that allows manufacturers and publishers to receive reviews for their products on Amazon.
Brand Registry: The program allows Amazon sellers who manufacture their own products to register as the brand owner, list products, and manage their brand identity on the Amazon marketplace more easily.
There is no fee for this program, but a registered trademark is required. This program focuses on copyright and trademarks; however, it opens access to other programs on Amazon, such as Amazon Vine, Sponsored Brand Ads, and A+ content.
Subscribe and Save: For subscriptions on your products. You must provide a 5% discount.
Small and Light: A program that allows for lower fees and the Prime Badge for items that are small, light, and inexpensive. Shipping for these items will be four to five days instead of the normal two-day shipping.
Amazon Business: For sole proprietors, big businesses, and for purchasing pros and occasional buyers. Amazon Business has solutions and benefits that meet the needs of all businesses. Allows for purchases via purchase orders.
While some of the aspects of this article might seem like common sense to someone who’s been heavily immersed in the Amazon marketplace, it never hurts to take a fresh look at your strategy.
I hope that you find this helpful in ensuring your Amazon listing is not only seen but that your conversion and profitability are maximized.
All screenshots taken by author, March 2023
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Affiliate marketing can be really powerful when SEO and affiliate goals all push in the same direction.
Yet it’s also painfully clear that many affiliate marketers are missing out on substantial, sustainable growth by ignoring SEO – or making mistakes that hurt the effectiveness of their affiliate campaigns.
With their help, I’ve compiled this list of the top 10 SEO mistakes affiliates make.Mistake #1: Focusing on Keywords Instead of Solutions
A lot of affiliate sites plug keywords onto their landing pages without pausing to think about how their products benefit their customers. Riemer said this is the number 1 faux pas most affiliates make.
“The biggest mistake I see SEO wise is that they focus on keywords and not providing solutions,” Riemer said. “Keywords are important because they are what have traffic, so use them as a base, but create solutions where your affiliate relationships will provide value and help solve a problem.”
Riemer illustrates with an example:
“If you have a hardware or home repair site, don’t optimize for sub-pumps and drywall. Instead, optimize for how to fix a hole in drywall and incorporate the products in. With the sub-pump, think about the tools and the parts you’ll need to successfully solve the issue and use affiliate links for them.”
Bottom line: Don’t just list your product’s bells and whistles or rely too much on keywords. Show your potential customers how much better their life is going to be after they buy your product.Mistake #2: Relying on Affiliate Marketing as Your Only Revenue Stream
Another common mistake affiliates make is treating affiliate marketing as a business model instead of a revenue channel, according to Polk.
“There is nothing wrong with self-labeling yourself as an affiliate — just do not treat your business in this manner,” Polk said. “Affiliate marketing is a revenue channel, if it’s the only channel you are using to monetize your traffic, then you may be doing it wrong.”
Bottom line: Diversify your revenue channels and don’t put all your eggs in the “affiliate marketing” basket.Mistake #3: Not Producing Original Content
“A real site has real value and unique content for your visitors,” Polk said. “Why would a search engine want to rank your site over a vendor or the originator of the content? Answer: they generally do not. Yes, there are examples of sites that do rank, but the vast majority of sites that duplicate content do not rank well. You have to add value in order for the search engine to want to rank your site.”
Bottom line: Turn your affiliate site into a hub of useful information that will help it earn organic backlinks and keep customers coming back for more information as they conduct research.Mistake #4: Forgetting to Delete Inactive Plugins and Themes
You need to be extra careful today about cybersecurity and customer privacy, which means one of the worst mistakes you could make is forgetting to delete inactive themes and plugins.
If you’re like most people, you probably don’t update inactive themes sitting idly on your site. You also might not bother to delete them. Unfortunately, this poses a significant threat to your cybersecurity.
So make sure you’re regularly combing your website for suspicious code, updating everything you use to the latest versions, and removing any inactive themes and plugins ASAP.
Bottom line: Make sure all of your themes and plugins are always up to date, and if you’re not using certain themes and plugins, delete them and make sure they’re gone.Mistake #5: Missing or Duplicating Meta Descriptions
Here’s a simple recommendation that a lot of affiliate sites are missing out on: ensure your listings’ titles and meta descriptions are relevant and unique. These appear as snippets in the SERPs and go a long way toward setting you apart from your competitors.
If you don’t have the resources to write unique descriptions for every one of your products, here’s a simple hack: upload the first paragraph of each page. It may not be perfect or optimized, but it’s better than nothing.
You can also use popular plugins like Yoast SEO (the best WordPress plugin for basic on-site SEO) to create custom templates for your meta descriptions, which makes the whole process a lot easier, or you can try out a plugin that automatically generates meta descriptions, such as SmartCrawl.
Bottom line: Differentiating your products with unique meta descriptions will help your affiliate pages rise through SERPs and sets you apart from your competitors.Mistake #6: Ignoring Mobile Optimization
Most affiliate sites look awful on mobile devices. This is unfortunate because they’re missing out on a huge opportunity to possibly edge out big brands in mobile SERPs.
“As far as mobile and SEO go, the biggest issues are site speed, especially because of images, plugins that aren’t being used and also forgetting to include ways to get to your website or landing page from an AMP version,” Riemer explained. “If you’re an affiliate and you’re competing against huge brands, they often have red tape which prevents them from using proper image sizes, and they can have tons of excessive scripts weighing their sites down. By creating a faster experience that also provides value, you may be able to outrank them because of their red tape.”
Bottom line: Prioritize mobile optimization. This is especially true since Google is switching to mobile-first indexing.Mistake #7: Using Free Web Hosting Solutions
Riemer and Polk are generally in favor of WPEngine as a hosting solution, but they warn against free solutions.
“Do not use Wix or Squarespace or any other free web hosting solutions – this is not how you build a real site or business,” Polk said. “These services can change their TOS or even go out of business. You do not own the site design or architecture, and you have less control over elements that will assist with rankings. Own your site, content, and data – always.”
Bottom line: Affiliates need to treat hosting solutions seriously. Cheaping out on a hosting solution could compromise your control over your site – or, worse, endanger your customers.Mistake #8: Highly-Irrelevant Backlinks
Backlinks are the bread and butter of affiliate sites, but irrelevant backlinks are liable to get you in trouble with Google – they may even be considered link schemes, which will do more harm than good.
The best way to avoid this? Ensure that your affiliate pages all add significant value to anyone who lands on them.
Try to get your affiliate links hosted on sites with a modicum of authority. You can use SEO tools to judge the quality of your backlinks and identify those that might be devaluing your affiliate site.
Bottom line: When reaching out to sites to host affiliate links make sure they’re relevant to your niche.Mistake #9: Undefined Canonicals
Using canonical URLs will help you improve link and ranking signals for your content. It also makes life easier for your customers by syndicating your content which makes navigation simple and intuitive.
Check out the Google Search Console page for more information on using canonical URLs.
Bottom line: Canonical URLs are key for good content management on your affiliate site and improve your ranking signals.Mistake #10: Pretending SEO Best Practices Don’t Apply to Affiliate SEO
You don’t get to ignore common SEO mistakes on your affiliate site. Broken links, 404 errors, duplicate content, thin content, and too many redirects are all issues that need to be weeded out.
Download a comprehensive suite of SEO tools that can check your site health for you. This will help you find and eliminate errors that impact your crawlability such as broken links, while also identifying and problematic content you need to correct.
SEO is a lot of work, but the rewards are well worth it — not only will you clean up your site internally, but you’ll also improve your crawl budget, make navigation easier for your customers, and possibly improve your site speed in the process!
“SEO for affiliates is not different than for a merchant or any other site,” Polk reminds us. “The search engines do not care – your site is valued on what you provide your users.”
Bottom line: Affiliate sites need SEO just as badly as other websites, so don’t neglect regular site maintenance and clean-up.Conclusion
Don’t underestimate the impact SEO will have on affiliate marketing in the long run.Avoid More Common SEO Mistakes:
Even if your website is extremely well-optimized for search engines and you’re getting quality traffic, you may still find that you aren’t converting visitors.
In these cases, optimizing your website for conversion is the logical next step.
Tweaking your fonts or headings, optimizing your images or forms, introducing more urgency to your messaging, or making good landing pages remain fundamental. Once you have these covered, you need to look for uncommon conversion rate optimization (CRO) tactics that will produce even better results.
Here are seven tactics that can help bring your CRO game to the next level.1. Pay Attention to Message Match
Message match is the practice of aligning your ad to the landing page you are sending visitors to. To really win at message match, you should consider some of the following practices:
Dynamic text replacement for your different ad groups: This involves ad and landing page copy that changes depending on the different personas you hope to attract. Users will see the same product but it will have a different heading or description based on the ad group they belong to.
Overall match between your ad copy and landing page copy: A general match between the wording of your copies allows for greater consistency and flow between ad and landing page, including headers, subheaders, primary and secondary ad copy, CTAs, etc.
Match keyword intent to copy: Different keywords express different forms of intent. Make sure to have copies to match the keywords that drive visitors to your landing page, for example, a copy for visitors that want more information vs. one for visitors who are ready to commit.
Match CTAs: Not only your copy but your calls to action, as separate elements, should also be consistent with keyword intent for maximum effect. Different users require different CTAs.
Match with email campaigns: A further step is to match your emails with your landing pages not only in terms of copy, keywords, and design but also in terms of the lists of subscribers you are sending these emails to.2. Go for Hyper-personalization
It’s never too soon to start personalizing your visitors’ experience.
You can personalize just about anything in your marketing campaigns. This includes:
By segmenting your lists, as well as by collecting data on behavior (such as browsing or purchase history), you can begin to provide increasingly more personalized messages and offers to your audience.
While you need to strike a balance and avoid becoming too intrusive with your personalized offers, personalization is good because it distinguishes you from others.3. Engage Customers With Micro-commitments
Create engagement and drive conversions through customer micro-commitments.
Micro-commitments are small steps you ask your visitors to take towards a conversion goal. Since they are ‘micro,’ they don’t really cost your visitors anything nor require them to deeply and seriously consider whether they want to commit.
Here are five types of micro-commitments you can use to optimize your conversion:
Social sharing micro-commitments: Ask your visitors to share your content, follow, or like your page in exchange for a free download.
Buyer-identifying micro-commitments: Ask your visitors to commit to something that will identify them as potential buyers, and gather more information in the process.
Payment micro-commitments: Break down the price into smaller payments to make it more alluring and less threatening.
Customer feedback micro-commitments: Ask your visitors to provide you with feedback through surveys. This puts them in the position to provide full feedback once they commit to it. You can then ask them for their email at the end of the survey to send them a report or results.4. Perform Multivariate Testing for Optimal Usability
Multivariate testing is a fantastic opportunity for websites that enjoy a high volume of traffic coming to their website. It refers to testing multiple combinations of elements on your landing pages and checking which combination has the greatest effect on your conversion goal.
For example, you could test variations in the headers, images, fonts, copy, and CTAs on one of your landing pages. When you create all the various possibilities, the traffic coming to your page is split between them.
You can then measure the effectiveness of the combinations in relation to the conversion goal. This way you can collect plenty of quantitative data, and make conclusions on the basis of measurements.
But if you have less traffic coming in, then multivariate may be too costly and time-consuming. In this situation, you might want to stick with A/B testing possibilities instead or at least pick the elements you want to test with great scrutiny.
Heat maps and mouse tracking are often overlooked since they require you to have a large volume of visitors to make reliable conclusions. Two types of tactics stand out in this type of approach:
Mouse (or scroll) tracking: Scroll maps show you how far people scroll on your page, and where they drop off. Based on that info, you should adjust your design and copy accordingly, especially if you have a long page. Maybe you need to add visual cues that will help readers move along, or you need to check the quality and type of content at the point where readers tend to bounce.6. Collect Data With On-site Surveys, Polls & Instant Feedback
Any type of feedback you can get from your visitors is worth a lot. The better you design your surveys or polls, the more information you will get out of them. When designing qualitative surveys, you can go for exit surveys, email surveys, or on-site surveys.
Exit surveys pop up when visitors are about to leave your site, while on-site surveys show up on a particular landing page. For both types of surveys, you need to decide which pages you will position them on, what you will want to know from visitors, and when surveys should appear.
The information you want to get from such surveys should be actionable. What you should aim for is to give users space to share their own observations and experience (i.e., leave you qualitative feedback). That’s why yes/no questions and multiple choice answers don’t work so well for such surveys.
Questions that ask users about points where they experience difficulties or friction are particularly useful. These questions are great for helping you find what stopped people from converting on a particular page.
Email surveys, on the other hand, are great to send out to first-time buyers or to visitors who just subscribed to your list, in the form of a welcome email. You can get plenty of good data from people who just interacted with your brand for the first time — either by converting or signing up to your email list — to get data on their experience with either of these processes.
Finally, consider doing some usability testing to get live feedback on how people experience your website and where they get stuck or what they find particularly useful or powerful.7. Direct Your Website Traffic
Getting traffic that converts is an essential part of your optimization efforts. But you must also make sure to direct it wisely.
When analyzing your traffic, pay attention to the flow customers take through your website, and whether it isn’t getting lost at some point. For example, asking people to find their way through your website instead of providing them with offers that they can simply choose from is one type of hurdle.
Or you may find that part of your potential conversions drift away because you have placed distractions close to a conversion point.
To resolve these issues and optimize conversions, you must look at your traffic funnel and spot the places where leaks occur. You then need to analyze these pages to establish which element serves as a deterrent or distraction to visitors. Doing some tests should help you establish whether you’re on the right track.Where to Start With These CRO Tactics?
You don’t need to implement all of these practices to raise your conversions. Focus on the ones that make the most sense and are easiest for you to implement.
Don’t multivariate test if you don’t have enough traffic. Try out something else that is more likely to succeed.
In-post Images: Screenshots by author taken May 2023.
Before Launching Your Search Engine Optimization Campaign
Before you start any search engine optimization campaign, whether it’s for your own site or that belonging to a client, you need to answer the following important questions:
1) What is the overall motivation for optimizing this site? What do/they hope to achieve? (e.g. more sales, more subscribers, more traffic, more publicity etc.)
2) What is my/their time-frame for this project?
3) What is my/their budget for this project?
4) Who will be responsible for this project? Will it be a joint or solo effort? Will it be run entirely in-house or outsourced?
Answering these questions will help you to build a framework for your campaign and establish limitations for the size and scope of the campaign.
How Search Engine-Compatible is the Site Currently?
Something I find very useful before quoting on any SEO project is to produce what I call a Search Engine Compatibility Review. This is where I carry out a detailed overview and analysis of a site’s search engine compatibility in terms of HTML design, page extensions, link popularity, title and META tags, body text, target keywords, ALT IMG tags, page load time, and other design elements that can impact search engine indexing. It just helps sort out in my mind what design elements need tweaking to make the site as search engine-friendly as possible.
You might consider preparing something similar for your own site or clients.
Next, you need to establish the project requirements, so you can tailor the SEO campaign to you or your client’s exact needs. For those of you servicing clients, this information is often required before you are able to quote accurately.
To determine your project requirements, you need to have the following questions answered:
2) What are the file extensions of the pages? (i.e. .htm, .php, .cfm etc)
3) Does the site contain database driven content? If so, will the URLs contain query strings? e.g. chúng tôi (containing “?” symbols), or does the site use parameter workarounds to remove the query strings? (the latter is search engine friendly).
4) Are there at least 250 words of text on the home page and other pages to be optimized?
6) Approximately how many pages does the site contain? How many of these will be optimized?
7) What is the current link popularity of the site?
8) What is the approximate Google PageRank of the site? Would it benefit from link building?
9) Do I have the ability to edit the source code directly? Or will I need to hand-over the optimized code to a site admin for integration?
10) Do I have permission to alter the visible content of the site?
11) What are the products/services that the site promotes? (e.g. widgets, mobile phones, hire cars etc.)
12) What are the site’s geographical target markets? Are they global? Country specific? State specific? Town specific?
13) What are the site’s demographic target markets? (e.g. young urban females, working mothers, single parents etc.)
14) What are 20 search keywords or phrases that I think my/my client’s target markets will use to find the site in the search engines? (More about this next lesson).
15) Who are my/my client’s major competitors online? What are their URLs? What keywords are they targeting?
16) Who are the stake-holders of this site? How will I report to them?
17) Do I have access to site traffic logs or statistics to enable me to track visitor activity during the campaign? Specifically, what visitor activity will I be tracking?
18) How do I plan on tracking my or my client’s rankings in the search engines?
19) Do I or my client have the ability and resources in place to respond to increased traffic/business as a result of the campaign?
20) What are my/my client’s expectations for the optimization campaign? Are they realistic?
Answers to the first 10 questions above will determine the complexity of optimization required. For example, if the site pages currently have little text on them, you know you’ll need to integrate more text to make the site compatible with search engines and to be able to include your target keywords. If the site currently uses frames, you will need to rebuild the pages without frames or create special No-Frames tags to make sure the site can be indexed, and so on.
crucial. Otherwise you can find yourself in the middle of a project that you have severely under-quoted for.
For those of you optimizing web sites for a living, you might consider developing a questionnaire that you can give clients to complete to ensure you tailor the web site optimization to their exact needs.
You’re Now Prepared
So now you are clear about your motivations for optimizing the site, you know more about the target markets, you know how compatible the existing site is with search engines and how much work is involved in the search engine optimization process. You’re ready to tackle the job!
Kalena Jordan, was one of the first search engine optimization experts in Australia, who is well known and respected in the industry, particularly in the U.S. As well as running her own SEO business Web Rank, Kalena manages Search Engine College, an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and Search Engine Marketing subjects.
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If you’re looking to upgrade your daily drivers, the KEF LS50 Wireless II is one of our best powered speakers, while its passive counterpart makes our list of best bookshelf speakers on the market. And the reason is clear, sitting centrally in the compact speaker’s feature-stuffed cabinet. It’s that stunning copper-hued Uni-Q driver array, which mounts a 1-inch vented aluminum-dome tweeter in the acoustic center of a 5 ¼-inch magnesium-aluminum alloy woofer. Sitting in front of a pair of these rhythmically riveting cones can be nothing short of revelatory, as the soundstage is spacious without being diffuse. With its expansive sweet spot, sumptuous midrange, and well-defined bass, the two-way LS50 Wireless II lets every transient arc and intertwine, effortlessly showcasing every production appliqué without sacrificing punchiness. And this weekend it does all that at almost 20-percent off.
A frequency range of 40 Hz to 47 kHz emphatically conveys all the nuance of whatever source you play through the LS50 Wireless II, and it can handle pretty much anything. Part of the draw of the LS50 Wireless II is its all-in-one nature—custom Class D amps deliver 280 watts of power to each woofer and Class A/B ones push 100 watts to each tweeter, and the Wireless part of the high-performance loudspeaker’s name refers to both integrated Bluetooth and dual-band Wi-Fi network streaming, with native support for Spotify Connect, TIDAL Connect, and Roon, as well as Qobuz, Deezer, Amazon Music, and anything else you care to share up to 24-bit/96 kHz over AirPlay 2 or Google Chromecast. Wired connections include HDMI eARC, Ethernet, coaxial and optical inputs, as well as 3.5mm aux ins, let the system accept audio formats at resolutions up to 384kHz/24bit, including MQA and DSD256. KEF’s Music Integrity Engine DSP helps keep everything poised and transparent, while the KEF Connect app allows for EQ if you want to tip the dynamically astute drivers in any particular direction. Finally, a subwoofer out lets you entend the low end (down to 11 Hz if you have the budget for the remarkably diminutive yet deep KEF KC62).
Intrigued by what you hear you could hear? Well, this might perk up your ears even more: a pair of KEF LS50 Wireless II speakers is currently only $2,299—$500 less than the $2,799 you’d regularly pay. This price is only good while supplies last on Monday, April 4, however, so act fast. While shown in Mineral White above (we’re currently testing that pair and look forward to sharing even more impressions), you can also choose from Carbon Black, Titanium Grey, and Crimson Red finishes.
Already have an amplifier, interconnects, etc.? The Q Series—including the 5.25-inch bookshelf/standmount Q150 speaker ($299/pair), 6.5-inch bookshelf/standmount Q350 speaker ($499/pair), and floorstanding Q950 speaker ($799/each)—is also on sale, letting you experience a Uni-Q driver with your hand-picked components at discounts of up to 50 percent. (Though, if you’re really looking to level up listening, the three-way standmount R3 speakers can be snatched up for $1,699, regularly $2,200.)
Top 10 Fastest Browsers For Mac Let’s Surf With The Most Credible & Reliable Web Browsers For Mac
Must Read: Best Web Browsers for Windows10 Fastest Browsers For macOS in 2023 1. Safari
With the latest update in mid-September 2023, Safari is an absolute free platform to use on Mac. The privacy and AI integration are the two factors, Apple has put the weightage on while updating the previous version. Also, Apple Pay has been fully integrated that will make the shopping checkouts quite convenient for you.
You can visit the page and get more insights about Safari, the in-built browser.2. Brave
An open-sourced and free browser for Mac, Brave is a known name among Mac users who wants to try something not in-built. Alike Opera, in order to keep the privacy & security, the company provides the service of blocking trackers and unmatched speed.
All of us are quite concerned about one thing and that is the security of data that we know, isn’t secured. The hackers or company members probably sell the data to the highest bidder and we can’t do anything. Well, not anymore. Brave blocks all the phishing and micromanaging websites that track every move of yours so that you can browse safely and freely.
Check out the most secure web browser for Mac here, Brave.3. Chrome
I don’t think anyone would get shocked with the addition of Google Chrome, but, hey, we all have used it and we know it’s worth it. Irrespective of what the platform is, Chrome always has been a point of praise. Be it various extensions or an easy user interface, Chrome is a faster way to do just about anything.
A free platform, Chrome is undoubtedly the world’s most used and popular browser that’s been ruling the market for quite a long time. Chrome is the perfect combination of efficiency, functionality, and speed that makes it one of the best web browsers for Mac.
Download the best web browser Chrome that is simple and secure than ever.4. Firefox
The free to use web browser for Mac gets another addition that is a power bundle if you are concerned about the data security. Apart from Chrome, Firefox is the 2nd web browser that gives a good platform to Mac users to surf around. Firefox neither spy on searches nor track your moves. As well as the company stops third-party tracking cookies.
A lot of Mac users have already declared Firefox as the best browser they have worked on (maybe because of the capacity to include 3rd party developments). Firefox also has a built-in VPN (Firefox Private Network VPN) that encrypts all your data and makes it look like a senseless code to an unauthorized reader. You can always visit the page and check out the details about Firefox VPN.5. Opera
Similar to Firefox, Opera is also a free-to-use platform that is embedded with an in-built VPN. With more than 300 million users worldwide, Opera is one of the most secure and used web browsers that is quite compatible with Mac.
The browser tools in Opera also keep your info private and confidential than ever.
Download the most innovative feature web browser for Mac, Opera from here.6. Edge Chromium
Initially built for Windows, now Edge Chromium is setting its footsteps on Mac as well. Edge Chromium is kind of like a successor to the Internet Explorer. You can use an Internet Explorer mode in the same browser as well as an in-built Bing search. Isn’t this amazing for older pages that lose the correct-readable-content-display with no updates.
A Free browsing platform, Edge’s been rebuilt by using the engine that powers Chrome by Microsoft and maybe that is the reason behind the name, Edge Chromium. A lot of users will find quite similarities between Chrome and Edge Chromium due to having the same power engine.
Download Edge Chromium here and explore one of the best web browsers for Mac.7. Vivaldi
Considered as the one that gives you the control of customizing the browser’s functions as well as the overall display. If you haven’t heard about Vivaldi, we wouldn’t get shocked knowing that not a lot of users have used the browser. Once you use the browser for Mac, you will know that it’s quite a combination of all the browsers along the way.
Vivaldi uses the Chromium engine as well as has the taskbar options in the top left similar to Opera. Just because you haven’t heard about it or not used it, don’t throw it away. One of the striking features I experienced was, it lets you use split-screen in the browser only so you can work on both the tasks at the same time.
Download Vivaldi, one of the best browsers for Mac from here.8. Puffin
Due to the trending security breaches, every browser strictly focusing on keeping your data secure than ever. Puffin is quite popular because of keeping your data secure as “in a vault”. Puffin lets you surf through the company’s own servers so that your searches are secure, and no malware can reach you.
Puffin is embedded with a lot of features including safeguarding your devices, avoiding cybersecurity threats, as well as boosting performance with the cloud rendering engine. When it comes to compatibility, the web browser for Mac is compatible with macOS Sierra 10.12 or later.
Download Puffin here and enjoy the unimaginable protection from malware.
The tool isn’t free for a lifetime but for a month. After the month is over, you can check the suitable paid plans and go for it.9. Maxthon
With a good user interface, Maxthon is also an addition to the best web browsers for Mac in 2023. A lightweight software, Maxthon doesn’t consume much memory from the PC and keeps it optimized.10. Torch
One of the browsers for Mac that comes with more features than you expect in a web browser. The Torch is a name (in web browser category) that not a lot of you heard but it’s worth trying for sure. Few of the segments Torch includes are Torch Torrent, Torch Player, Torch Music, Games, and Facelift.
Apart from letting you browse through websites, Torch gives you the liberty to share websites via social media networks. It also lets you use the built-in Torch Torrent and download content and that is amazing.
Download the most user-friendly web browser for Mac here.Wrapping Up
There are hundreds of web browsers for Mac in the market that claims to be perfect in their own way and we aren’t denying that. We brought you the combination of speed, user-interface, update, and the most important one, privacy & security.
Go through each of them and download the one that’s suitable for your needs the most. Don’t forget to respond to us with your experiences after using the ones (above) you have never used.Quick Reaction:
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