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Did you hear the big news? Instagram recently unveiled several new features that are making its users all giddy.
For those uninitiated, Instagram finally updated its system so that users can edit captions on their posts – previously this was a head scratching limitation. As the press release states, “a typo shouldn’t get in the way” of capturing your favorite moments. The other update was improvements to the Explore page which now features a ‘Photos’ tab and a ‘People tab. This will make it easier for you to find the accounts that you think are more interesting or relevant.
Even without these new features, Instagram was already an established powerhouse. For example, it has over 200 million monthly users who share 60 million photos everyday. For marketers, however, the power of images is the most appealing reason for joining.
It is no secret that social media users are crazy about pictures. In 2012, Socialbakers reported that 85% of the most engaging content on Facebook are photos. One year later, that percentage increased to 93%! In short, if you’re not creating visual content, you’re missing out on a big opportunity to connect with your audience.1. Collecto (formerly Followgram)
If you’re an Instagram power user, then you’ve most likely come across Followgram in the past because it’s just awesome. This amazing platform gives you the ability to boost your presence on Instagram by providing stats on your account and a dashboard with the most recent images from people/brands you’re following. This gives you the chance to engage with influencers and your audience from Collecto’s dashboard
What really makes Collecto amazing, however, is how easy customization. For example, you can create and collect custom photos albums, receive a vanity URL to display your albums, and even take personality quizzes.2. IconoSquare (formerly Statigram)
Other features include a viewer for easy navigation through images/videos, the ability to run a contest, and management of conversations – for example, you can direct messages through Twitter. Perhaps the best feature is how convenient it is to promote your content onto other social media accounts. You can install a photo widget to allow your Facebook followers the chance to see your content even if they aren’t on Instagram.
Just sign-in using your Instagram account information and you’re ready to use the beneficial features of IconoSquare.3. Ink 361
Ink 361 is another incredible platform that you should be using for your Instagram account. Like Connecto and IconoSquare, Ink 361 can be used to organize your images into albums – which can also be used to share with non-Instagram users – and you can even set-up alerts for your followers. There’s also stats that you can analyze, a Facebook page app, a Facebook timeline cover photo generator, and Twitter background generator that use your Instagram images.
However, the most promising feature is the ability to make meaningful connections. You can do this by exploring the profiles of the people who you are following. After logging into your profile, you can view the profile description, their latest five images, and their follower stats. This is a great way to discover influencers and users that can help you network on Instagram.4. Search Instagram
Search tools are kind of important when a business wants to connect with its audience or attract new followers. That’s where there are a wide range of tools, like Google Alerts or Social Mention – that clue us in on trending on social media. But, what about discovering what’s trending on Instagram?
Search Instagram gives you the ability to search for images related to your industry by either hashtag or location. Just type in the keyword and see what kind of content appears based on your search query. You can also hover over the selected images and see how popular they are by viewing the amount of likes it has received.5. TakeOff
TakeOff may not have completely solved this problem – it won’t automatically upload the images, instead you receive notifications, and it’s still in beta – this is a promising app that should be able to help boost your Instagram account.6. Like2Buy/Inselly
If that’s the case, you may want to like into other platforms that can help convert your Instagram images into profits. For example, there’s Inselly. All you have to do is sign into your Instagram account, take pictures of your products, add relevant keywords – along with the #inselly tag, and sell your products . Best of all? Inselly doesn’t take any commission and you get paid via PayPal – who will unfortunately take a cut – which makes this tool convenient and easy-to-setup.7. Websta (formerly Webstagram)
Websta is another powerful platform that can improve your Instagram account. While it provides the usual suspects of features like stats, web viewer and ability to create albums, it also features a number of other unique options, such as search tools, a Follow Me button, and Repost This.8. Twtrland
Don’t be confused if you thought that Twtrland was used only for Twitter. Originally, it was. Today, however, this platform can also be used for Facebook and Instagram to spice up your online presence. This is done by entering a simple search of a name, location, or skill. The results will give you a profile of the company/individual, how influential they are, and what their top content is.
You can use this information to discover important information – such as audience demographics – in order to effectively target your fanbase. You can also use this tool analyze your competitors. For example, you can see what kind of content they are posting and who they interact with. It’s a fairly simple way to discover and influencers in your niche.9. Latergram.me
If you weren’t impressed with the scheduling capabilities of TakeOff, then consider looking into chúng tôi – no this isn’t related to #latergram – when post an image to Instagram at a later date. This app has an impressive interface containing a calendar where you can easily drag over the posts that you wish to schedule from your desktop or mobile device. You can even schedule Facebook, Twitter, and text messages whenever you want to push a piece of content.
The Latergram app is available for free – all you have to do is sign-in with your Instagram account – but there’s also a premium version that allows up to two members, the scheduling of 250 posts per month and the ability to search Instagram if you need to “regram” a post.10. Repost
Speaking of regramming, you should make use of this pretty neat app – which is available on both iTunes and Google Play. You can repost your favorite images and videos on Instagram while still giving attribution to the original Instagrammer. In fact, that’s pretty much it. Find an image and repost it. It’s kind of like retweeting on Twitter.
Repost also gives you the ability to select the filter of your liking, as well as where to position the attribution button.
This is a great way to like images, discover new Instagramers and the ability to build a community by engaging others users.Conclusion
With the latest updates and improvements with Instagram, we can all expect the photo and video sharing social network to continue its impressive growth. In fact, with Instagram paying attention to the wants and needs of its users, don’t be shocked if this growth exceeds expectations.
If you marketer who uses Instagram, what are your favorite apps, platforms or tools that you rely one?
Featured Image: Pixabay
You're reading 10 Tools To Give Your Instagram Campaign A Boost
Mobile computing has long been dominated by laptop computers, but powerful new smartphones such as the various Android phones–including the new Motorola Droid X–are rapidly becoming the portable computing devices of choice.
However, a lot of tasks, such as word processing and Web browsing, are still more easily accomplished using the larger keyboard and monitor of a traditional laptop or PC. Consequently, most mobile professionals continue to lug around a bulky laptop in addition to their smartphone.
Wouldn’t it be great if you could ditch your laptop, carry just your smartphone, and still be able to work in a Windows PC (or OS X or Linux) environment when you need to? You can do that, with the help of portable apps. In contrast to phone apps–which are designed to run on the handset itself, using the phone’s hardware and operating system–portable apps run on a host computer, using the computer’s RAM and display, but they save all their data and settings to your portable drive (or your phone’s internal memory).USB Drive Mode
All you need is your smartphone, the USB sync cable that works with it, and the right selection of portable apps, as well as access to a desktop or laptop PC–even if it’s just as a guest.
First, plug your phone into the computer using the phone’s sync cable. Next, select USB Drive mode. This process should work with all operating systems, most smartphones, and most other type of phone that use a sync cable. If your phone doesn’t use a sync cable, you’re out of luck.
[Story corrected on 7/19/10 to reflect the iPhone’s inability to support Drive Mode without jailbreaking.]Finding Windows XP/Vista/7 Portable Apps
If you’d like to work as if you were at your desk, try chúng tôi Portable. Another useful app is the portable, cross-browser RoboForm2Go, a password manager that is secure and encrypted.
For another good source of useful portable apps, check out the Portable Freeware Collection.Installing Windows XP/Vista/7 Portable Apps
Installing portable apps in Windows is a fairly straightforward process, similar to installing “normal” programs. The main difference is that with portable apps you need to specify the location where you want to install the app–namely, your smartphone’s internal storage.
If you have never installed portable apps before, going with chúng tôi is probably the easiest way to start. You can choose to download and install the Platform utility, an app launcher similar to the Start menu that makes it easy to install and access your choice of portable apps, documents, and other files.
Or you can try the bundled PortableApps Suite, which includes portable versions of the Firefox Web browser, Thunderbird e-mail client, Sunbird calendar/task app, ClamWin antivirus scanner, Pidgin instant messaging client, Sumatra PDF reader, KeePass password manager, CoolPlayer audio player, PNotes sticky-note tool, and chúng tôi office suite (a decent cross-platform alternative to Microsoft Office). It even has a couple of games.
Keep in mind, however, that the Suite is a 137MB download and that it unpacks to 400MB when installed. The installation process is simple (you just download the installer, run it, and specify your phone’s drive letter), but the package may be overkill for your needs. Personally, I use only the Platform app with Firefox Portable, Chrome Portable, Pidgin Portable, and Notepad ++.
Next: Portable Apps for Mac and Linux
Running a successful campaign on Facebook employs many different tools and techniques. You can read about what makes a successful campaign here, but there are some things that you need to understand about what makes Facebook the next big thing and why you should be paying attention.
Creating a memorable campaign on Facebook requires greater understanding of the platform and environment that it provides. In this post, you can read about five tips that will make you see Facebook in a new light and harness its power for your next promotion:1) It’s Fun to be Young
Simply put, Facebook is gamified social networking. That explains why campaigns that employ fun collaboration are an instant hit on Facebook.
In September 2010, Nike launched the Nike+ GPS application for runners. Nike took a solo exercise that may seem tedious and boring, and turned it right around to make it thrilling and collaborative. The Nike+ GPS application automatically detected the distance run and allowed users to share it with friends around the world.
Now, friends could challenge each other to run faster, compete with them on distances, and achieve goals they would have been too lazy to achieve otherwise. The campaign made the world go around (in Nike shoes). Mission accomplished.2) Get Personal
Since Facebook is essentially an online social platform, you need to create very personal campaigns to penetrate into the mind-set of the people. Don’t be afraid to show the softer side of your brand to your customers. At the end of the day, they don’t want to be buying from a rich company or a brand name; they’re there to network with people and find someone with similar interests.
Engagement is crucial. Get involved in conversations. Only 95 percent of the companies respond to the feedback they receive from customers on Facebook! Be the other 5 percent and show them that you really share their interests.
Facebook brings people close and your customers closer.
Health Insurance Company Dovera launched an application by the name “My Blood Group” to create a database of instantly contactable blood donors. Based on your blood type, you could join one of the eight communities and interact with people. As a result, Dovera reached more than 10,000 blood donors in just seven days, and now with the Red Cross on board, things are looking brighter for patients in need.3) Empower Your Customers
The best way to make your customers feel special is to give them control and autonomy. The more they realize that you are allowing them to make a difference, the more they will flock to your campaign. Don’t underestimate the power of doing good. Humanity isn’t dead; it’s just needs to be given a chance, and if your campaign can do that, you’ve nailed CSR and promotion all in one go.
Intel’s Progress through Processors campaign launched an application on Facebook through which users could link their own PCs and create a virtual super-computer to power the research work of scientists and researchers around the world. Collaboration has no limits when it comes to digital because everyone’s connected.4) Timing and Spacing
Keep in mind that posting at the “right time” is necessary. Understand your customers’ behavior and find out when they are most likely to be active on Facebook. “PageLever’s seminal research on this topic revealed that the average page only reaches 7 percent of its fans daily.”
When you’re competing against posts from 600+ friends on your customer’s News Feed, timing could make all the difference in the world. Also, plan out how frequently you will post reminders about your campaign for your customers to see. Too many posts can nag them and too little can make them forget all about you amidst the crazy photos from that party last week!5) A Picture Speaks…
You know the rest of the statement that follows, right? Adding big, crisp visuals to your posts acts like a flag flying high above the city skyline. It makes your posts more colorful and attractive.
Facebook’s research shows that photo albums, pictures, and videos increase engagement more than a 100 percent, more than content without visuals. Jackson Kayak, for example, added a photo of puppies jumping with excitement to tell its fans that “Weekend Is Here”—a post that generated 125 likes and 25 shares!Bonus Tip: Spread It Like a Virus
However, also bear in mind, that the concept alone may not make it viral. You need to put in a little more effort. Facebook lets you buy promotional spaces and sponsored stories in your customers’ News Feeds.
Videos like PSY’s “Gangnam Style” didn’t just go viral because people shared it. They also went viral because people like Scooter Braun bought the rights and put in some bucks to make them appear on social media more than it normally would have.
To create a successful Facebook marketing campaign, keep the energy flowing between you and your customers. Avoid the common pitfalls. Stay connected with your customers and get to know what they think about your brand. Engage your customers by showing that you are willing to trust them, empower them, and open up to them.
Once you’ve understood the mood of your customers, you’ll be better able to align your posts according to their peak activity times and convert more and more prospects into customers!
Before Launching Your Search Engine Optimization Campaign
Before you start any search engine optimization campaign, whether it’s for your own site or that belonging to a client, you need to answer the following important questions:
1) What is the overall motivation for optimizing this site? What do/they hope to achieve? (e.g. more sales, more subscribers, more traffic, more publicity etc.)
2) What is my/their time-frame for this project?
3) What is my/their budget for this project?
4) Who will be responsible for this project? Will it be a joint or solo effort? Will it be run entirely in-house or outsourced?
Answering these questions will help you to build a framework for your campaign and establish limitations for the size and scope of the campaign.
How Search Engine-Compatible is the Site Currently?
Something I find very useful before quoting on any SEO project is to produce what I call a Search Engine Compatibility Review. This is where I carry out a detailed overview and analysis of a site’s search engine compatibility in terms of HTML design, page extensions, link popularity, title and META tags, body text, target keywords, ALT IMG tags, page load time, and other design elements that can impact search engine indexing. It just helps sort out in my mind what design elements need tweaking to make the site as search engine-friendly as possible.
You might consider preparing something similar for your own site or clients.
Next, you need to establish the project requirements, so you can tailor the SEO campaign to you or your client’s exact needs. For those of you servicing clients, this information is often required before you are able to quote accurately.
To determine your project requirements, you need to have the following questions answered:
2) What are the file extensions of the pages? (i.e. .htm, .php, .cfm etc)
3) Does the site contain database driven content? If so, will the URLs contain query strings? e.g. chúng tôi (containing “?” symbols), or does the site use parameter workarounds to remove the query strings? (the latter is search engine friendly).
4) Are there at least 250 words of text on the home page and other pages to be optimized?
6) Approximately how many pages does the site contain? How many of these will be optimized?
7) What is the current link popularity of the site?
8) What is the approximate Google PageRank of the site? Would it benefit from link building?
9) Do I have the ability to edit the source code directly? Or will I need to hand-over the optimized code to a site admin for integration?
10) Do I have permission to alter the visible content of the site?
11) What are the products/services that the site promotes? (e.g. widgets, mobile phones, hire cars etc.)
12) What are the site’s geographical target markets? Are they global? Country specific? State specific? Town specific?
13) What are the site’s demographic target markets? (e.g. young urban females, working mothers, single parents etc.)
14) What are 20 search keywords or phrases that I think my/my client’s target markets will use to find the site in the search engines? (More about this next lesson).
15) Who are my/my client’s major competitors online? What are their URLs? What keywords are they targeting?
16) Who are the stake-holders of this site? How will I report to them?
17) Do I have access to site traffic logs or statistics to enable me to track visitor activity during the campaign? Specifically, what visitor activity will I be tracking?
18) How do I plan on tracking my or my client’s rankings in the search engines?
19) Do I or my client have the ability and resources in place to respond to increased traffic/business as a result of the campaign?
20) What are my/my client’s expectations for the optimization campaign? Are they realistic?
Answers to the first 10 questions above will determine the complexity of optimization required. For example, if the site pages currently have little text on them, you know you’ll need to integrate more text to make the site compatible with search engines and to be able to include your target keywords. If the site currently uses frames, you will need to rebuild the pages without frames or create special No-Frames tags to make sure the site can be indexed, and so on.
crucial. Otherwise you can find yourself in the middle of a project that you have severely under-quoted for.
For those of you optimizing web sites for a living, you might consider developing a questionnaire that you can give clients to complete to ensure you tailor the web site optimization to their exact needs.
You’re Now Prepared
So now you are clear about your motivations for optimizing the site, you know more about the target markets, you know how compatible the existing site is with search engines and how much work is involved in the search engine optimization process. You’re ready to tackle the job!
Kalena Jordan, was one of the first search engine optimization experts in Australia, who is well known and respected in the industry, particularly in the U.S. As well as running her own SEO business Web Rank, Kalena manages Search Engine College, an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and Search Engine Marketing subjects.
Instagram is one of the most-used social media platforms today, and users post everything from vacation photos to food and coffee to their kids’ first steps. Instagram is built around a sense of community and interaction, which makes knowing how to share content from Instagram to Facebook essential to keeping your Facebook content fresh.
Many business owners post photos to Instagram and then open Facebook and post the same picture. Posting on multiple sites is a great way to get engagement across social media channels, but actually doing it can be cumbersome and time-consuming. What if there was an easier way to cross-promote the photos on your Instagram page? There is! By linking your Facebook Page to your Instagram account, you can easily share photos from Instagram to Facebook with just the tap of a button!
But how do you link an Instagram account to a Facebook business page? It’s actually a fairly simple process. Here we’ll be sharing:
Why linking your Instagram to your Facebook is important.
How to link an Instagram account to a Facebook Business Page.
4 tips for sharing on both Instagram and Facebook.
With this information, you’ll find yourself managing Instagram and Facebook simultaneously (and with ease) in no time!
Image sourceThe benefits of linking Instagram to a Facebook Business Page
If you’re reading this post, you probably have both Instagram and Facebook already set up for your business (or plan to). But if you haven’t linked your Instagram to a Facebook Business Page, you’re missing out.
Here are the three biggest benefits of linking your Instagram account to a Facebook Business Page:
You can post on both platforms simultaneously.
You can analyze and manage both accounts from your Facebook business manager.
And if that’s not enough to convince you, here are some social media statistics that further illustrate why linking the two platforms is best for your business:
Instagram accounted for 33% of Facebook ad spend and 36% of impressions for brands rolling out campaigns on both platforms.
86% of Instagram users also use Facebook. This means using the two in harmony will increase your chances of catching your audience in either place.
With over 1 billion users, Instagram is the second-ranked traditional social network in terms of active users, right behind Facebook. So you’ll be able to cast a wide net over your audience in both places.
Related: The Complete Beginner’s Guide to Facebook Advertising
How to link Instagram to a Facebook Business Page
Based on the data above, it’s clear you don’t want to miss out on the chance to link your Instagram to your Facebook Business Page for a streamlined marketing experience. Find our quick and easy steps on how to make it happen below.How to link your Instagram to your Facebook Business Page directly in Facebook
You can link from either the Facebook platform or your Instagram app. If you’re more comfortable logging into your Facebook page to link from there, then here’s how to link from Facebook.
1. Log into Facebook and navigate to your page listed under Pages in the left menu.
3. Scroll down to select Instagram in the left column.
4. Select Connect Account, and follow the prompts to log into your Instagram account.
Image sourceHow to link your Instagram to your Facebook Business Page directly in Instagram
If you prefer to link your Facebook and Instagram accounts from Instagram, we’ve got you covered. Here’s how to link your Facebook page to your Instagram page once you’re on your Instagram account.
1. Log into Instagram and navigate to your profile.
2. Select edit profile.
3. Under Public Business/Profile Information, tap on Page.
4. Follow the prompts to connect your Facebook page.
There you have it!What to post on both Facebook and Instagram: 4 tips
Now your accounts are linked, and you can reap the benefits we mentioned earlier. Not sure how to get started? We’ve got some tips to help you make sure your post content is both Facebook-friendly and Instagram-friendly.1. Images or videos
This one’s a given. On Instagram, all your posts have an image or video of some type, so when planning your social media marketing strategy, make sure to include a photo or video for posts that will be shared to both Facebook and Instagram. While you may be able to get away with text-only posts on Facebook, Instagram is a visual platform that requires some type of creative media in order for you to post.
Plus, including images or videos in Facebook posts can increase engagement.
This business’s post looks great on both Facebook and Instagram.2. Social media contests
Social media contests are an easy way to get more followers, engage your audience, and post across both your Instagram and Facebook business pages. When doing giveaways and special promotions, make sure that all of the rules are exactly the same. Luckily, when you post to both accounts simultaneously, your audiences on both platforms will see the exact same information, which streamlines all your contests and giveaways!
Get our best tips for Facebook contests and Instagram giveaways.3. Sales and promotions
Running a special sales promotion on Instagram? Share it to Facebook too! Cross-promoting sales promotions over your various accounts is a great way to increase your customer base and your sales. Since you now have the ability to “catch-all” on both platforms, sharing your latest promotions will only help you increase sales.4. Hashtags (used the right way!)
While you’ll want to use hashtags in your posts for both Instagram and Facebook, you may want to adjust which hashtags you’re using where. Plus, Instagram posts have an average of seven hashtags while Facebook posts have a higher engagement rate when just one or two hashtags are used. When you share to Facebook, you have the opportunity to edit your caption, so cut down your hashtags before posting to Facebook.
Image sourceLink your Instagram profile to your Facebook Business Page for streamlined social marketing
Linking your Facebook and Instagram business pages saves you time on cross-platform posts, plus–it’s easy to set up in just four simple steps. Social media isn’t a nice-to-have for small business marketing but a need-to-have. So work smarter not harder when it comes to local social media marketing by linking your pages today!Susie Marino
Susie is a senior content marketing specialist at LocaliQ where she uses her experience as a PPC consultant to share tips, tactics, and best practices. Outside of work, Susie loves to get outside for some snowboarding or (once the cold weather melts away) hiking!
Other posts by Susie Marino
BU’s Comprehensive Fundraising Campaign Hits $1.3 Billion Bolstered by record gift from trustee Rajen Kilachand (Questrom’74, Hon.’14)
BU ended the last fiscal year, June 30, 2023, with almost $1.3 billion raised by its comprehensive campaign, which is remaking the face of the BU campus. Photo by Dave Green
It’s no surprise that Boston University has a great many alumni notable for their financial success. In fact, a recent survey by the consultancy Wealth-X found that the University ranks 19th in the world in number of high-net-worth alumni. Just as notably, those Terriers are sharing their good fortune with their alma mater.
The Campaign for Boston University closed the last fiscal year, June 30, 2023, with almost $1.3 billion in gifts and pledges.
The money includes the largest gift in the University’s history: $115 million from trustee Rajen Kilachand (Questrom’74, Hon.’14), $15 million to support the construction of the new Kilachand Center for Integrated Life Sciences & Engineering and $100 million to fund the new center’s interdisciplinary research joining life sciences and engineering.
And BU’s first-ever comprehensive fundraising campaign, whose goal was increased from $1 billion to $1.5 billion in 2023, still has two years to go.
“This has been a great year,” says Scott Nichols, senior vice president for development and alumni relations. “And we’re optimistic about the future.”
The first such fundraising initiative in University history, the campaign has been a transformative event for BU, remaking its physical campus, expanding its educational offerings, and altering the University’s self-perception and relations with alumni. Lead donor Kilachand has said that previous to the campaign, BU had made so little effort to keep in touch with alumni that when Robert A. Brown contacted him after becoming president in 2005, Kilachand didn’t know who he was.
Since then, the campaign has helped pay for such major construction as the Kilachand Center for Integrated Life Sciences & Engineering, the Yawkey Center for Student Services, the School of Law’s Redstone Building, the Engineering Product Innovation Center, the Medical Student Residence, the Shipley Prostate Cancer Research Center, and the renovation of the BU Castle to host the Dahod Family Alumni Center.
Campaign dollars also supported the creation of the Pardee School of Global Studies and the Arvind and Chandan Nandlal Kilachand Honors College. Across the University, Nichols says, “there have been something like 80 named professorships that have been created. There are hundreds of scholarships that have been created.”
One reason for the campaign’s success, he says, is that philanthropy begets philanthropy. When trustee Allen Questrom (Questrom’64, Hon.’15) and his wife, Kelli Questrom (Hon.’15), gave a then-record $50 million to BU in 2023, “there were a whole lot of people paying attention and saying, ‘Gee, what is it that Questrom knows about BU that I ought to learn?’”
Nichols says the campaign giving is “related to a huge vote of confidence in the way this place is run.”
The University is holding a gala with a surprise theme October 26 at the New York Public Library for 300-plus members of the BU community, from donors to deans, hosted by trustee Richard Cohen (CGS’67, Questrom’69). Nichols says the gala will “celebrate the leadership donors and bring the leadership community together.” He isn’t saying what the theme is, but does give a hint: “if you want to know what the evening’s going to be about, look up ‘abecedarian.’”
The University also plans a fall 2023 event combining a campaign gala with a summit of University alumni in the entertainment industry.
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